- calendar_today September 2, 2025
Apple seems to have discovered a new trick for winning at Trump’s trade war: coddling the president’s ego. On Wednesday, Trump said Apple would not face a proposed 100 percent tariff on semiconductors that could have increased the price of iPhones worldwide. That reprieve, Reuters first reported, came on the same day the company said it would spend an additional $100 billion in the United States and showed Trump a custom-made-for-Trump statue.
“The statue was from Utah,” Cook said. “Made by Corning with a 24-karat gold base,” Cook explained that Corning, which makes specialty glass for iPhones, created the statue in collaboration with one of its former employees. A former corporal in the U.S. Marine Corps who now works at Apple cut the piece from a large sheet of Corning glass into a circle with a large Apple logo in the center, according to Cook. Cook then added the final touch: an engraved plaque reading “Made in America” with Cook’s signature.
The president, for his part, was apparently pleased by the gift, which echoed Trump’s ongoing refrain that corporations should make more products in the United States. He confirmed at the event in the Oval Office that Apple—and any other company that builds a factory in the U.S.—would face “no charge” when the tariff on semiconductors goes into effect. Apple’s latest victory in Trump’s trade war is a major win for the company, which has come under months of Trump’s public pressure over its supply chain.
The move comes just weeks after a tense spring for Apple. Trump had spent several weeks excoriating Apple for not bringing its iPhone supply chain to the U.S. Instead, the company had shifted production to India. In April, he promised that the tariffs would result in “Made in America” iPhones. By May, he was more blunt, saying on a trip through the Middle East that he had “a little problem with Tim Cook.”
In private, Trump was just as clear with Cook. “We are treating you really good, we put up with all the plants you built in China for years,” he reportedly told Cook, according to people familiar with the meeting. “We are not interested in you building in India.”
Cook is aware that U.S.-produced iPhones remain an unrealistic goal. But analysts have long held that moving the final iPhone assembly to the U.S. would be an arduous, if not impossible, process that could take years to complete. The Trump administration nevertheless pushed the messaging that it was possible, with Commerce Secretary Wilbur Ross, for example, floating the idea that Apple was studying “robotic arms” that could match the assembly precision of its Chinese suppliers on U.S. soil.
Cook has also made the case with Trump. Despite Trump’s rhetoric on Wednesday, the latest announcement seems to indicate that he’s lowered his demands. “If I saw that [assembling iPhones in the U.S. was] starting to happen, that would be OK with me,” he said at the event. This is a change from when Trump threatened a 25 percent tariff on Apple products if Cook didn’t commit to building iPhones in the U.S. For now, Trump has rescinded those specific demands.
Cook also confirmed that some components of the iPhone are made in the U.S., including semiconductors, glass, and the Face ID module, but provided no time frame for when or if final assembly will shift from overseas plants “for a while.”
Apple is no stranger to deftly mixing vague promises with public relations pageantry. In the previous presidential term, Cook and Apple spent considerable time flattering Trump and hinting at U.S. investments while largely dismissing his more extreme demands. In 2017, for example, Trump said Apple would build three “big, beautiful” U.S. plants. One was built, Reuters reported, but made face masks. In 2019, Trump visited a Texas plant that he said could build iPhones. Apple’s current plan is to use the plant to make MacBook Pros. iPhones remain on the other side of the world.
Apple, on Wednesday, said that it would invest up to $600 billion in the U.S. over the next four years. But according to Reuters, that money likely represents business as usual for Apple, and may be similar to the investment levels under both the Biden administration and Trump’s first term.
The president has threatened that he’ll levy retroactive tariffs on any company that doesn’t come through on promises to the Trump administration. But the Apple plan, in the short term, appears to be to continue investing at historic levels while keeping assembly offshore. Nothing in the tariff calculus has changed. For now, Trump is looking the other way.
Wall Street, meanwhile, has viewed Apple’s tactics as a prudent solution. “It’s a savvy solution to the president’s demand that Apple manufacture all iPhones in the U.S.,” Nancy Tengler, CEO and CIO of Laffer Tengler Investments, which holds Apple stock, told Reuters.
Cook has once again bought Apple time and reprieve by mixing charm, a shiny statue, and well-calculated investments. Trump, for his part, has chosen not to apply the same strict standards for “Made in America” iPhones that he’s used against other companies.





